Clients DO  judge solely by looking at the logo.  People don’t usually follow the ‘don’t judge a book by its cover’ saying. This first impression is of incredible importance for your company, since it can either prevent more customers from coming in or do its opposite.

Your logo is the face of your company

It summarises the overall content of your brand into a single picture, so it is obvious that it needs to have a good impressive quality about it.

The Missouri University of Science and Technology have conducted eye tracking studies which have concluded that users to most websites spend over 6 seconds glancing at the logo first before moving on to the content.

Good logos are designed in such a way that the brand is instantly recognised even at a distance. Take these four brands for example (see below). Most of us can identify their brand names even if those have not been integrated into their design.

Some notable logos in Mauritius are that of Air Mauritius,  Winner’s,  MBC,  to name a few. These logos have remained intact for the last couple of years but the success of these three companies have been remarkably outstanding.

The impact of a first impression can last for years. So invest in it wholeheartedly.

CREATIVE LOGOS ARE MORE APT TO BE REMEMBERED

If you create logo that will build a string foundation for your brand, you will empower your business to thrive. By truly understanding the role of a logo design, stronger brand entities are crafted, that will perform for the business rather than just create a pretty picture.

Deeper meanings make abstract logos great, and help the logo dive into the brand’s core values. This is how the most beloved brands are born. By rejecting superfluousness and embracing subtlety in logo designing, we get beautiful results, as is seen in the two logos below.

These are two clever logo designs that I personally admire for its subliminal/ subconscious message.

The arrow sharply hidden between the white space of the letters E and X of the FedEx logo symbolises precision and speed. And as for the Amazon logo, the generous sly arrow-like smile creates a positive atmosphere and is further enhanced by the vibrant orange color, representing warmth and cosiness. The connection from A to Z shows that the brand offers a wide range of products.

TELL YOUR SPECIAL STORY WITH YOUR CLIENT

It can surely be a daunting task to try make your business stand out in a crowd when there are thousands of competitors all fighting for the same consumers.

Seeing a potential customer going to one of your competitors can be a major discouragement to any business owner. It is at this time that a rebrand can do wonders. You need to set yourself apart and this can be best done through the gem itself. Differentiating yourself from your competitors is critical in winning the battle for consumers.

That is exactly what Wipercept did for Azure Beach Hotel for is a great example of how to start a business correctly through good logo design. If observed attentively the sail boat as well as the sunset which is both asset of the resort in Grand Bay in north of Mauritius Island.

CLEVER BUT PRICELESS MAURITIUS LOGO

Mauritian brands that have not hesitated to step up their games have received their fair share of success. Take, for example, the new chosen logo to be used for all promotion transactions across the country. It has been cleverly designed such that the first letter ‘M’ is a replica of the outline of the famous Peter Both mountain, which is considered to be the trademark of Mauritius.

Despite being initially criticised for its overly expensive price, the logo has never stopped flourishing across the island and beyond.

DON’T BE AFRAID OF CHANGE, EMBRACE IT

Customer retention is essential for all businesses that exist. By redesigning your logo, you are in fact retransforming the outer image of your brand. This upgrade will eventually yield huge benefits for your company.

Modifying your logo most definitely seem to be a scary transition for you and your company, (but trust me), it is worth the change!

Shell changed its logo to better graphics added the company name in the logo. After full recognition now they removed their name and amazingly it is read as shell by the mind.

The Apple logo, one of the most recognised logos, has changed significantly in the last twenty years. These subtle changes may seem to appear negligible/ trivial but they make remarkable difference and that is seen in the end result through the success of the world known brand like Apple.

STAND THE TEST OF TIME

It is always worthwhile to take the time to thoughtfully design a logo that will remain relevant and timeless.

Designing a logo is not a child’s play, but it requires careful thought and work.

Not many companies here in Mauritius have had the luck to experience a successful loyal logo system. But those that did, have stood the test of time and have won over every faithful customer’s heart.

One such example is that of the famous MCB logo, that has retained its basic structure since decades. The logo bears the name of one of the leading Mauritian banks today,  so I guess the creative input behind it was worth it.

Businesses across the entire world have witnessed a drastic toll and this has affected Mauritius as well in the past few years, Winner’s is a recent good example of this. As a result company owners in Mauritius have become relentlessly unwilling to stick up to mere conventional setups and are using the concept of logo designing as a means of attracting clients to their full advantage just like Sam Motors on our Facebook Page.

So it will be a rather big letdown to your own company if you don’t do the same. You don’t need to follow the same path of traditional logo designing. All you need is a professional in whose hands you can trust and will brighten up the outer layer of your brand.

Are you struggling to differentiate your brand and identifying how you stand out in a crowded or noisy market?

We can help you make a mark on the competitive landscape and focus your energies on delivering on that strategy.